In the run for decarbonisation around the globe, and more specifically the 2050 net zero commitments by the UK, the conservation and restoration of woodlands plays an important role making the Woodland Trust charity a key player.
UX/UI Designer
April - June 2022
To enhance the user experience with the Woodland Trust web app so more people support the organisation by becoming a member.
The case study was selected to design a responsive web app with a mobile-first approach.
Hand drawen sketches, Figma, Illustrator, Photoshop, Zeplin
Redesign the web product to gain the support of younger generations.
Give users a visualisation on how their membership contributes to conservation and restoration projects in the UK public woodlands.
Offer a personalised experience to increase users’ engagement with the brand and projects.
Establish transparent communication with the members to gain their trust and loyalty.
