UX/UI Designer
Six months
People are seeking tools to help them stay on top of their health and wellness. But, our digital connectivity can distract us from finding the time to balance our professional and personal life. There is a common unawareness of our life’s physicality needs.
Hand drawn sketches, Figma, Illustrator, Photoshop, Zeplin.
The case study demonstrates the Design Thinking Process while designing a solution to carrying a healthy lifestyle that benefits the individual and planet.
My aim is to combine four research methods in which generative research and competitor analysis will provide an overall understanding and help discover any gaps in the market.
Interviews and user surveys will be effective at gathering qualitative and quantitative information that will help create a user persona and validate assumptions on the topic of nutrition and sustainability
My generative research showed that the main challenges to carry a healthy living come from dietary problems reflected as bad habits, poverty leading to a lack of access to healthy food, as well as the environmental impact that our dietary choices and food distribution have on the environment.
Selected among the wide array of options because it provided a wider view about diets and meal plan organization. Most healthy diet apps target weight loss as their main factor.
Selected because targets users interested in changing their diets for the sake of the planet’s wellbeing. It was the environmentally friendly app with the most users’ reviews, as other did not have many.
Selected because it was mentioned during the user interviews as well as its rating, reviews, and likelihood to appear while searching healthy diet apps in google and the iPhone app store.
Selected because it is based on the Planetary Health Diet which is a science based proposal to adopting a diet that is good for humanity and the planet.
70% of apps were about calories’ count and lose weight.
Healthy lifestyle defined by a balanced diet and exercise.
Environmentally related apps were not fully functional.
more
less carbo
& less
having a in advance was not the most popular option
all participants felt their affected their dietary choices
those who liked were more likely to adopt healthier choices
resulted in and frustrations for users that had used an app
83% are concerned about the impact choices
Time demanding features make users lose interest on using the app
If the feature is not intuitively useful, users abandon the task
Users experienced frustrations while importing or tracking their dietary habits
User fail to use the app because of lack of encouragement or reminders
Our healthy and environmentally conscious users need a way to find a healthy lifestyle that is nutritionally and environmentally beneficial because they want to make decisions that protect their health and the planet.
Digital Marketing
Leeds, UK
Single
28
Emilia is a career driven individual. She goes above and beyond her responsibilities as she aspires to obtain a manager rank position. She has made changes to her life and dietary choices to help the planet.
Mechanical Engineer
London, UK
In a relationship
35
Josh works as a mechanical Engineer at a start-up called Wase which is an environmentally and socially organization. Exercise driven who likes to eat well and understand the ingredients' nutritional value and calories.
Project manager
NYC, USA
Married & mother
42
Margaret has a very busy schedule as a manager at Remova in NYC. She gets home around 6:00pm, thus, she finds herself ordering takeaway instead of cooking as she would rather spend quality time with her family.
To provide a comprehensive diet through the design of meal recommendations and physical activities that accommodate to the user’s health needs and incorporates sustainable tips in order to guide the user into reducing its carbon footprint and contributing to fight climate change.
The high-fidelity wireframes and prototypes were designed in Figma to test four scenarios.
Six participants were part of the testing stage from which notes were organized under an affinity map
You created your account but didn’t select the topics that you are interested in learning about. You want to select the learning topics that are most interesting to you.
You have enjoyed cooking new recipes for the last couple of weeks and would like to search for a vegetarian spaghetti recipe. You’ll like to find recipes that don't exceed 40 minutes total (prep + cooking time).
You recently have signup for Arise and committed to cooking a new recipe per week which uses a seasonal ingredient. Using Arise, find the meal recommendation for the day, review the recipe, and create a grocery list.
You went to the grocery store yesterday and bought the ingredients for Mushroom Garlic Spaghetti. Today you are ready to cook! Using the app, find the recipe to review the cooking steps.
Participants executed most of the tasks without issues but felt that the Home Screen needed more details.
85% of the participants mentioned their interest in learning more about their progress and contribution to the planet.
Most participants navigated the product easily but adding the planet section demanded some IA adjustments.
71% of the participants didn’t see or understand that the “cook mode” button provided the cooking instructions.
57% of participants asked questions or needed some extra time to grasp the logic to create the grocery list.
