Firm believer in designing a cascade of solutions that align with the natural cycles of our planet to make a difference to living organisms' life.
Ratio Classic Deluxe shows the reimagining of the American heritage luggage brand hartmann for the contemporary classic persona. The design and engineering process behind each case was aimed at providing a premium traveling experience. Ratio collection was designed as a replacement of the Intensity collection with a price point of $449.99
Soft bags section with a variety of styles including backpacks, briefcases, messenger bags, and duffel bags.
Here you can see more of the design elements, technical drawings, saddle choices of materials, colours and functionalities carefully given to each products. LeVic and Letoi branded bags are personal projects.
Eco Collection narrates how individual beliefs and commitments can become a team wave of change. The project displays some of the thinking process while researching efficiencies in manufacturing processes, creating partnerships to develop materials with lower environmental impact, and the importance of creating a connection with the user through the product's design.
Arise is a case study that demonstrates the Design Thinking Process while designing a solution to carrying a healthy lifestyle that benefits the individual and planet. The project shows key findings of the user research and interviews to prototyping and visualisation.
Woodland Trust displays a redesign proposal for the web product with the aim to appeal to younger generations through the visualisation on how their membership contributes to conservation and restoration projects in the UK public woodlands.
Monkito case study shows part of my MSc dissertation project while designing a sustainable and circular business model for a nano-brewery. Here you can see some of the main environmental negative impacts the production has as well as the creation of the brand and products' identity.
I am a creative, and self-motivated designer with 14 years of experience in problem solving and creative thinking. I was born and raised in Colombia, college educated in the United States, and worked as an industrial designer for over 10 years.
In 2019 I decided to take a break from my career as an industrial designer, and move to London to pursue a MSc in Sustainability, Entrepreneurship and Design. Lots of colours, shapes and letters have crossed my path leading me to working as a contract based designer with an emphasis in sustainable thinking processes.
I have managed a vast array of projects as a creative designer and strategy planner with clients in several industries such prop tech, expat industry, sustainable education, waste management, toy industry, and carbon footprint management.
For a more entertaining conversation, let's have a chat instead! You can reach me at: LetiSuarezDesign@gmail.com
